Insta 360 x Anthon Bosch
Insta360 partnered with Foolhardy as part of its winter campaign to promote the launch of the X5 and Ace Pro 2 cameras to a snowboarding and skiing audience.
Athlete Campaigns
Role
Campaign Management
Timeline
12 Weeks
team
Foolhardy
platform
Socials
The Story
Insta360 needed to put their newest cameras - the X5 and Ace Pro 2 - in front of a snowboarding and skiing audience. Not through ads. Through someone who actually rides.
Enter Anthon Bosch. The first African to compete in Olympic snowboarding, pushing product to its limits in the alps
The Brief
Demonstrate camera performance in real alpine conditions. Showcase key product features and accessories through authentic riding - content that feels native to winter sports culture, not like a product shoot.
What We Managed
A winter-focused content campaign built around Anthon's riding. Real mountains, real conditions, real performance. Twelve pieces of content designed for social-first distribution across snowboarding and skiing communities.
What We Delivered
12 pieces of content across formats
Product feature showcase integrated naturally into riding footage
Insta360 accessory highlights woven throughout
Content tailored for winter sports audiences and social distribution
The Results
1,000,000+ views across platforms
Authentic athlete-led content with strong cultural fit
Deep alignment between product performance and action sports community