FIM HARD ENDURO
Seven events. Four continents. One season-long story of the riders, the races, and the communities that make Hard Enduro what it is.
Content & Storytelling
Role
Production
Timeline
Ongoing
team
Foolhardy
platform
Social and Long-Form Youtube
The Story
Hard Enduro is one of the most brutal, visually spectacular, and underserved sports in the world. The riding is extraordinary. The locations are remote and raw. The communities around it are tight, passionate, and largely invisible to mainstream audiences.
Foolhardy was brought in to change that.
The Brief
Deliver world-class content across the full 2025 FIM Hard Enduro World Championship season - capturing not just the racing, but the story of the sport itself. The riders, the places, the culture. Content that does justice to what Hard Enduro actually is.
What Actually Happened
A full season of content production across seven events on four continents:
Extreme Lagares - Portugal
Silver King - Idaho, USA
Abestone Hard Enduro - Italy
Roof of Africa - Lesotho
Sea to Sky - Turkey
24MX Hixpania - Spain
At each event - same-day highlights, social content, race coverage, and storytelling that goes beyond the results.
The Documentary
At the end of the season, everything builds toward a feature documentary - new riders, new stories, the culture and community of Hard Enduro told properly for the first time. What makes this sport what it is. Why the people in it wouldn't trade it for anything.
The Results
Ongoing - season in progress.