OH OCEAN Racing
Delivering Partnerships and Content for off-shore Ocean Racing Team Oliver Heer Ocean Racing.
Partnerships & Content Delivery
Role
Partnerships & Content Delivery
Timeline
Ongoing
team
Foolhardy
platform
Social and Commercial
The Story
Oliver Heer didn't just complete the Vendée Globe - he made Swiss sailing history. 99 days solo, non-stop, around the world. The first Swiss-German sailor to finish the toughest race on the planet.
Now Ollie is back. Bigger, better, and this time chasing a competitive result at the 2028 Vendée Globe. A foiling IMOCA. A new team base in the UK. A campaign built to perform.
Foolhardy is helping deliver this.
The Brief
A world-class sailor with a world-class story and a commercial programme that needed to match the ambition. Foolhardy came on board to manage partnerships, build Oliver's profile, and deliver content that brings the journey to life for audiences who've never set foot on a boat.
What We Do
We manage Oliver's commercial partnerships end to end - identifying the right brands, building the right deals, and making sure every partnership delivers value on both sides. Alongside that, we manage content across his social platforms, turning an offshore racing campaign into a story people want to follow.
What We've Delivered
Partnership secured with Dubarry, premium sailing footwear brand
Full social media content management
300% growth in social following
Ongoing partnership pipeline building toward The Ocean Race Atlantic and the 2028 Vendée Globe
What's Coming
September 2025 - The Ocean Race Atlantic. New York to Europe. Oliver's first race with the new foiling IMOCA alongside Olympic sailor Marie Riou and veteran offshore racer Liz Wardley.
Then the 2028 Vendée Globe. Solo. Non-stop. Around the world. Again
The Results
300% social growth
Active partnerships with Dubarry and growing
A campaign with a clear narrative - Embrace The Challenge - that resonates far beyond sailing